About RSA XB

An AI consulting company for logistics and supply chain software.

We build AI and technology solutions for logistics and supply chain businesses, and we implement them inside the operation, alongside the systems you already run. Training, strategy and implementation, starting with the problem rather than the technology.


Our story

RSA Cross-Border was carved out of RSA Global, a Dubai-headquartered logistics group, and emerged from stealth with a $1.5M seed round led by 21 Ventures to build a software-first solution for cross-border e-commerce, with an initial focus on the India-to-UK, India-to-Europe, and India-to-GCC corridors.

Since then the work has widened. From Dubai and India we run our own cross border network into the UK and the GCC, and we use it as the proving ground for what we build: billing automation, warehouse system extensions, operational automation and AI training, all delivered inside live logistics operations.

Read the announcement

How we work.

We start with the problem. That means AI training for your teams, or a structured assessment that finds where AI creates real return, and in what order. Most executives know AI matters. The hard part is knowing where and how to apply it, and that is the work we do.

We are not tied to one answer. We select off-the-shelf systems, extend the systems you already run, or build new. Whichever fits the problem best. Most of what we ship is an extension: a screen, a workflow or an AI layer on the carrier engine, the ERP or the WMS an operator already has.

How far we go is your decision. Some clients take the strategy and build with their own teams. Others ask us to deliver it, or to supervise the build. We plug into any stage, and hand over internally or externally whenever you are ready.


Leadership

Denis Konoplev

Co-Founder & CEO, RSA Cross-Border

Four companies founded, two valued above USD 100m. Enterprise and government AI programmes since 2015.

LinkedIn

Pavan Kumar TV

Co-Founder & CTO, RSA Cross-Border

25 years building and running technology organisations, from startups to 100-plus engineering teams.

LinkedIn

Abhishek Shah

Co-Founder & Group CEO, RSA Global

Leads the group backing software-first logistics.

LinkedIn